World’s First Soundbars with Native AURO-3D Support Deliver Heightened Realism, Customizable Upmixing, and a Cinematic 3D Soundstage at Home

Antwerp, BE (August 7th, 2025)—GOER DYNAMICS B.V. announces the global launch of AURO-3D technology in Yamaha’s latest flagship soundbars, marking a breakthrough in immersive audio for home entertainment. Two distinct models are now available—the SR-X90A for Japan and the TRUE X SURROUND 90A for other international markets*. With the integration of the AURO-3D, Yamaha becomes the world’s first soundbar brand to bring this next-generation audio experience into a single, elegant form factor. *Product availability depends on the region.

“Yamaha is proud to be the world’s first soundbar brand to support AURO-3D,” said Ray Okada, Group Manager of the Home Audio Group at Yamaha Corporation. “We are committed to delivering the best possible experience to music and movie enthusiasts. As demand for immersive, three-dimensional audio continues to grow, it’s a natural step for us to incorporate AURO-3D into our new flagship soundbar, building on years of expertise integrating this technology into our AVENTAGE AV receivers.”

The SR-X90A (Soundbar + Subwoofer) is available exclusively in Japan, while the TRUE X SURROUND 90A (Soundbar + Subwoofer + Wireless Speakers) is designed for international markets. Both models include AURO-3D’s advanced Auro-Scene virtualization engine, delivering a transparent, room-filling soundstage with natural depth, verticality, and immersive realism.

Customers can select their preferred listening profile, allowing them to tailor their sound whether for movies, music, or other dialogue-rich TV content. Users have the flexibility to choose their 3D sound experience, creating a more personalized and immersive audio environment.

“This flagship soundbar line from Yamaha showcases AURO’s ability to bring its latest and most advanced immersive audio technology to the premium soundbar category—raising the standard well beyond typical ‘3D sound’ claims,” said Rudy Van Duppen, CEO of GOER DYNAMICS. “This launch marks the beginning of AURO-3D’s expansion into more high-performance soundbars and smart speakers, making truly immersive audio more accessible to a broader audience.”

No matter the content, the AURO-3D integration in both models delivers a sense of dimensionality and lifelike realism without requiring additional ceiling or height speakers.

“Creating a soundbar capable of delivering a truly lifelike 3D soundstage is no small feat. Through our close collaboration with AURO-3D, we’ve developed flagship models that redefine what a high-performance soundbar can deliver in immersive home entertainment,” Okada added.

To learn more about the Yamaha TRUE X SURROUND 90A and SR-X90A, visit

https://usa.yamaha.com/products/audio_visual/sound_bar/truexsurround90a/index.html

For Japan:

https://jp.yamaha.com/products/audio_visual/sound_bar/sr-x90a/index.html

For other markets, the product availability depends on the region.

To learn more about AURO-3D or AURO-CX, visit Goer Dynamics at https://www.auro-3d.com/.

About Goer Dynamics B.V.

Goer Dynamics B.V., based in Antwerp, Belgium, is a newly established entity under Goerdyna Holding A/S of Denmark. Goerdyna Group is a market leader in premium home loudspeakers, professional studio monitors, and immersive automotive audio systems. Focused on driving innovation in immersive audio for home, automotive, and mobile applications, Goer Dynamics B.V. leverages a legacy of excellence and the groundbreaking AURO-3D technology to deliver exceptional solutions across industries.

About Yamaha Corporation

Founded in 1887, Yamaha Corporation is a global leader in musical instruments and audio technology. With a legacy built on sound innovation, Yamaha brings cultural inspiration to people around the world through its products, services, and dedication to quality.

©2025 GOER DYNAMICS B.V. All other company and product names are trademarks of their respective owners.

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Media Contact:

Jayson Tomlin
RISE Media Strategy
612.963.2424
jayson@risemediastrategy.com

www.risemediastrategy.com

Debuting at OTOTEN 2025: Live Demos Showcase Unprecedented 22.2-Channel Audio Over the Internet

Brussels, BE (June 17th, 2025)—GOER DYNAMICS B.V., audio innovator and creator of the lauded AURO-3D and AURO-CX immersive audio formats, announces that KORG’s upcoming Live Extreme v1.17 update will feature the world’s first integration of AURO-CX, the next-generation immersive audio codec, alongside the AURO-Headphones binaural rendering system.

At OTOTEN 2025 (June 21–22, Tokyo International Forum), KORG will showcase Live Extreme v1.17 with live AURO-CX demos through a 5.1.4-channel speaker setup and headphone playback. Attendees can also experience an immersive audio seminar by KORG’s Board Director, Koji Oishi, comparing AURO-3D, Dolby Atmos, and MPEG-H formats. This collaboration highlights how AURO-CX’s efficiency and scalability make it the ideal choice for artists and engineers seeking to deliver studio-grade 3D audio to global audiences over the internet.

This achievement reinforces Goer Dynamics shared commitment to delivering the very best audio quality in live and on-demand streaming. AURO-CX’s adaptive bitrate (ABR) technology enables seamless transitions between lossless, transparent, and low-bitrate compression, ensuring pristine multi-dimensional sound across any network condition. Supporting up to 22.2 channels, it is perfectly suited for high-fidelity live events.

Developed by Goer Dynamics, AURO-3D has long been a gold standard for immersive audio in music, film, and live events. With AURO-CX, the company is pushing boundaries further, bridging the gap between the concert hall and the listener, no matter where they are.

To learn more about AURO-3D or AURO-CX, visit Goer Dynamics at https://www.auro-3d.com/. Explore Live Extreme’s capabilities at https://us.live-extreme.net/.

About Goer Dynamics B.V.
Goer Dynamics B.V., based in Brussels, Belgium, is a newly established entity under Goerdyna Holding A/S of Denmark. Goerdyna Group is a market leader in premium home loudspeakers, professional studio monitors, and immersive automotive audio systems. Focused on driving innovation in immersive audio for home, automotive, and mobile applications, Goer Dynamics B.V. leverages a legacy of excellence and the groundbreaking AURO-3D technology to deliver exceptional solutions across industries.

©2025 GOER DYNAMICS B.V. All other company and product names are trademarks of their respective owners.

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Media Contact:
Jayson Tomlin
RISE Media Strategy
612.963.2424
jayson@risemediastrategy.com
www.risemediastrategy.com

Connect NVIDIA SHIELD TV Pro to an AURO-3D Compatible Decoder for Immersive Audio Streaming with Artist Connection

Brussels, BE (February 11, 2025)—GOER DYNAMICS B.V., audio innovator and creator of the lauded AURO-3D immersive audio format has partnered with Streamsoft Inc. and NVIDIA to offer high-resolution immersive audio streaming via Streamsoft Inc.’s Artist Connection platform. With the launch of NVIDIA SHIELD Experience 9.2, this partnership enables users to enjoy AURO-3D content on NVIDIA SHIELD TV Pro, offering an enhanced immersive audio experience with support for high resolution up to 96kHz.

The NVIDIA SHIELD Experience 9.2 can be found at www.nvidia.com/en-us/shield/software-update.

The Artist Connection app, available for iOS and Android, already enables users to enjoy AURO-3D audio with headphones using AURO-Headphones technology. With the NVIDIA SHIELD Experience 9.2 release, the app is compatible with Android TV for speaker playback and can be used on NVIDIA SHIELD TV Pro, connected to an AURO-compatible AVR, using HDMI.

To celebrate this launch, AURO-3D is releasing “Demonstration Vol.3” for free on the Artist Connection app. This allows users to experience the quality of AURO-3D audio without cost. Content creators can also establish their studios on the platform, simplifying the distribution of AURO-3D content with the new “AURO-3D Encoder Service.”

“We are delighted that streaming of AURO-3D content is now accessible to everyone, thanks to the great collaboration with Artist Connection and NVIDIA. It is a very important first step in the transition of AURO-3D into streaming with even more announcements coming soon,” says Rudy Van Duppen, CEO of GOER DYNAMICS BV.

“We are very excited to be the first streaming platform capable of delivering the highest quality immersive audio for consumers who are looking for the very best audio and video quality possible,” says Jonathan Reichbach, CEO and founder of Artist Connection.

“AURO-3D, via the Artist Connection app, brings immersive music, film, and game audio to SHIELD TV Pro users, providing a heightened entertainment experience from the comfort of their living room,” said Vijay Sharma, director of product management for SHIELD at NVIDIA.

To learn more about AURO-3D, visit www.AURO-3d.com or contact info@AURO-3d.com.

To learn more about Artist Connection, visit www.artistconnection.net.

About Goer Dynamics B.V.
Goer Dynamics B.V., based in Brussels, Belgium, is a newly established entity under Goerdyna Holding A/S of Denmark. Goerdyna Group is a market leader in premium home loudspeakers, professional studio monitors, and immersive automotive audio systems. Focused on driving innovation in immersive audio for home, automotive and mobile applications, Goer Dynamics B.V. leverages a legacy of excellence and the groundbreaking AURO-3D technology to deliver exceptional solutions across industries.

About Artist Connection
Artist Connection is owned by California-based Streamsoft Inc. The company’s goal is to
enable content creators, production teams, and fans to gain access to the rising wave of highquality channel–based and immersive audio content. Streamsoft’s Artist Connection cloud
software platform offers highly secure, dedicated white-box streaming services for content
creators, venues, studios, and their production teams. Streamsoft Inc. is based in Sonoma
County, CA, and is also a developer of advanced DSP for audio processing and specialized
media libraries for immersive formats including 360 Reality Audio, AURO-3D, and more.
www.artistconnection.net.

©2025 GOER DYNAMICS B.V. All other company and product names are trademarks of their respective owners.

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Media Contact:
Jayson Tomlin
RISE Media Strategy
612.963.2424
jayson@risemediastrategy.com
www.risemediastrategy.com

Introduction

Brussels, Belgium — Goerdyna Group, a leading company in acoustic systems and premium audio entertainment solutions, is pleased to announce the establishment of Goer Dynamics B.V., a newly formed Belgian entity that will spearhead the advancement and global deployment of the groundbreaking AURO-3D technology.

Strategic Initiative

This strategic initiative marks a pivotal moment in the evolution of both companies as Goer Dynamics integrates NewAuro B.V.’s expertise, assets, and renowned AURO-3D solutions to strengthen its presence across core markets, including consumer, professional audio, automotive, gaming, and mobile sectors.

A Unified Vision for Audio Innovation

Goer Dynamics B.V., headquartered in Brussels, will take over the business operations, intellectual property, and key personnel of NewAuro, ensuring a seamless transition and continuity for partners, clients, and stakeholders. This move reinforces Goerdyna Group’s dedication to delivering innovative, immersive audio experiences while expanding its market footprint across Europe and beyond.

Quotes

Rudy Van Duppen, CEO of NewAuro and now the new CEO of Goer Dynamics, expressed his enthusiasm:

“We are proud to join Goer Dynamics in this exciting new chapter. Combining our expertise and legacy with Goerdyna’s global capabilities will open new avenues for growth and innovation in the audio industry.”

Julien Bergère, Chief Commercial Officer Europe of Goerdyna Group, added:

“With the integration of NewAuro’s advanced audio solutions, we are well-positioned to enhance our portfolio and redefine what’s possible in audio technology. This strategic alignment underscores our commitment to meeting the needs of our customers with cutting-edge, immersive audio experiences.”

Key Highlights

• Business Integration: Goer Dynamics will incorporate NewAuro’s intellectual property, contracts, and employees, ensuring a seamless transition for clients and partners.
• Innovation and Growth: By uniting their resources and expertise, Goerdyna Group and NewAuro aim at accelerating the development of AURO-3D and expand its reach across multiple markets. Goer Dynamics B.V. aims notably at spearheading live concerts streaming in high resolution immersive sound for automotive, and next-level extended reality applications for gaming and entertainment.
• Commitment to Excellence: The new structure guarantees continuity while unlocking new opportunities for product development and global expansion.

About Goer Dynamics B.V.

Goer Dynamics B.V., based in Brussels, Belgium, is a newly established entity under Goerdyna Holding A/S of Denmark. Goerdyna Group is a market leader in premium home loudspeakers, professional studio monitors, and immersive automotive audio systems.

Focused on driving innovation in immersive audio for home, automotive and mobile applications, Goer Dynamics B.V. leverages a legacy of excellence and the groundbreaking AURO-3D technology to deliver exceptional solutions across industries.

About NewAuro B.V.

NewAuro B.V., based in Gooik, Belgium, has been a leader in innovative audio solutions since acquiring the assets of Auro Technologies in 2022. Known for its AURO-3D technology, NewAuro has built a reputation for pushing the boundaries of immersive sound.

Contact Information

Goer Dynamics B.V.

Industrielaan 9, 1070 Brussels, Belgium
Email: rudy.vanduppen@auro-3d.com

NewAuro B.V.

Oplombeekstraat 6, 1755 Gooik, Belgium
Email: info@auro-3d.com

Media Inquiries

Krissy Rushing Tomlin, RISE Media Strategy
Email: krissy@risemediastrategy.com

The new program ensures that studios creating content in AURO-3D are held to the highest standards of audio production. 

Gooik, (BE) (June 25, 2024) — NEWAURO—audio innovator and creator of the lauded AURO-3D immersive audio form—announced its AURO-3D Studio Certification Program today, created to meet content creators’ growing demand to produce content in AURO-3D. The program provides studios with the necessary tools to ensure audio productions meet AURO-3D’s high standards. 

With the growing adoption of immersive audio across media platforms, the AURO-3D Studio Certification Program helps mixing studios and content creators optimize their workflows and enhance the quality of their audio productions. This ultimately benefits the consumer, who gets to enjoy more content in AURO-3D, whether it is on a streaming platform or physical media. 

“The AURO-3D format is becoming more popular among consumers who appreciate its natural-sound immersive audio soundscape. Consumers deserve an immersive audio experience that supports the artistic intent, and AURO-3D delivers that. With the AURO-3D Studio Certification Program, top-tier recording and mixing facilities can now produce AURO-3D immersive audio mixes without compromise,” says Iwan de Kuijper, NEWAURO Director of Marcom and Content. 

To become AURO-3D Certified, studios must undergo an evaluation to assess technical capabilities and production workflows. AURO-3D Certification is free to qualifying studios. Only those meeting AURO-3D’s strict criteria will be awarded Certification, ensuring that certified studios represent the highest standards of immersive audio production. Once AURO-3D Certified, studios receive a wall plaque signifying that the space conforms to technical specifications that enable the ideal AURO-3D experience. 

To become AURO-3D Certified, contact studios@auro-3d.com to start the application process. 

 Media Contact:  

Krissy Rushing Tomlin, RISE Media Strategy
714.261.3030, krissy@risemediastrategy.com 

www.risemediastrategy.com  

About NEWAURO B.V. 

Home to the award-winning immersive audio format AURO-3D, NEWAURO B.V. provides a full ecosystem of solutions for industry professionals and consumers, ranging from content creation tools to playback integration in Home Entertainment, Automotive, Mobile, and Cinema. In 2011, AURO-3D revolutionized the audio industry with the introduction of a true immersive sound experience and groundbreaking technology suite that enables content creators and product developers to hear more and feel more for an exciting, emotional, and moving audio experience. In mid-2022, the Saffelberg Investment group acquired all AURO-3D assets, teams, and rights and founded the new company NEWAURO B.V. to further support the growth of the format and technology suite across markets. 

New High-Resolution Streaming Platform ‘Pure Audio Streaming’ Releases Audiophile Library in AURO-3D Immersive Audio

Pure Audio brings premium binaural and multichannel listening experiences to a wider audience with new streaming platform.

Gooik, (BE) (May 21, 2024) – NEWAURO, audio innovator and creator of the AURO-3D immersive format, was selected as the format of choice for the recently announced high-resolution streaming service, Pure Audio Streaming. This new streaming service makes immersive content more accessible by offering Pure Audio’s extensive library of high-resolution audiophile recordings—previously only available on Blu-ray—in high-resolution streaming. The platform was demonstrated at MSM Studies during the High End Munich Show in early May.

Pure Audio Streaming aims to revolutionize how we experience audio content by providing high-quality, immersive sound experiences that transport listeners into the heart of the music.  For the first time, over 300 notable recordings beloved by audiophiles—such as Grammy-winning LUX by 2L Records—are available to stream in high-resolution AURO-3D immersive audio or binaural.

“We are excited to bring Pure Audio Streaming to the listening world,” says Stefan Bock, founder and developer of the Pure Audio Blu-ray disc format. “Our goal is to provide an unmatched audio experience that brings music to life in a way that has never been possible until now. With Pure Audio Streaming, we are not just streaming music but creating immersive audio experiences using AURO-3D technology.”

Pure Audio Streaming is built on the Artist Connection white-label premium streaming platform, which natively supports the AURO-3D format and is the only platform capable of streaming lossless, high-resolution audio and high-definition video. Artist Connection’s cloud software platform offers highly secure, dedicated white-box streaming services for content creators, venues, studios, and their production teams.

Pure Audio Streaming immersive audio titles will be released in the AURO-3D standard as stereo/binaural and high-resolution immersive allowing users to enjoy AURO-3D’s immersive audio experience regardless of their setup, whether they’re using headphones or a full-fledged home theater system.

“AURO-3D is committed to pushing the boundaries of audio technology and delivering the best possible listening experience,” says Rudy Van Duppen, CEO of NEWAURO. “We are thrilled that Pure Audio is bringing its extensive library to streaming, with AURO-3D support as the first immersive codec on the platform. Anyone with headphones or a home theater receiver that supports AURO-3D can now enjoy this library of incredible music.”

Pure Audio Streaming will be available in Q4 of 2024. To learn more about Pure Audio Streaming, please visit www.pureaudiostreaming.com.

Media Contact: 

Krissy Rushing Tomlin, RISE Media Strategy
714.261.3030, krissy@risemediastrategy.com

www.risemediastrategy.com

About NEWAURO B.V.

Home to the award-winning immersive audio format AURO-3D, NEWAURO B.V. provides a full ecosystem of solutions for industry professionals and consumers, ranging from content creation tools to playback integration in Home Entertainment, Automotive, Mobile, and Cinema. In 2011, AURO-3D revolutionized the audio industry with the introduction of a true immersive sound experience and groundbreaking technology suite that enables content creators and product developers to hear more and feel more for an exciting, emotional, and moving audio experience. In mid-2022, the Saffelberg Investment group acquired all AURO-3D assets, teams, and rights and founded the new company NEWAURO B.V. to further support the growth of the format and technology suite across markets.

About Pure Audio Streaming

Pure Audio Streaming is a German record label imprint with a collection of premium audio titles available for streaming. A pioneer in the transition from Blu-ray discs to immersive audio streaming, Pure Audio Streaming’s goal is to deliver the ultimate audio experience to discerning fans—uncompressed and uncompromised—to fulfill the promise of the artist’s intent. Pure Audio Streaming delivers content in immersive formats, binaural, or hi-resolution multichannel and stereo PCM.

©2024 NEWAURO BV. All other company and product names are trademarks of their respective owners.

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Using its Live Extreme Encoder, KORG will stream a live concert in AURO-3D 9.1 Immersive Audio and full 1080p high-resolution video on Feb. 28, 2024.

Tokyo, Japan. (February 20, 2024) – KORG, Inc.—creator of innovative and uncompromising instruments that inspire professional artists and creators—will stream a live concert from Japan to Los Angeles in a revolutionary streaming demo for the press and other key partners at 6 PM PST on February 28, 2024, at Deluxe Hollywood, Stage 5, 900 Seward Street in Los Angeles.

The first-of-its-kind demonstration will show how a live concert can be streamed with uncompressed audio and full 1080p video resolution via a complete end-to-end streaming ecosystem that includes KORG, AURO-3D, and the Artist Connection streaming platform.

The Performance

Organized by KORG with support from media company and TV broadcaster WOWOW, distributor Syntax Japan, and Genelec Japan, the concert will be held at the Hall of Halls, Kiyosato Moeginomura Museum (Yamanashi, Japan). This live one-hour performance called, “The Sound of the Previous Century Into the Future” will feature a marimba performance by Tatsushi Omori and Yoko Kamihara, performed with and accompanied by the early 20th century instruments such as the Chickering Ampico Grand Player Piano (the last unit in the world still maintained and playable) and the “Limonaire 1900” organ (from the Paris World Exposition in 1900).

The Technology Behind the Stream

The demonstration centers around KORG’s Live Extreme. This no-compromise encoding technology eliminates the need for compression and workarounds to deliver a bit-for-bit experience of any audio/video source, allowing audiences to hear every nuance of a performance. Live Extreme will use AURO-3D’s Auro-Codec real-time encoder to stream multi-channel 24bit/96kHz AURO-3D immersive audio, allowing for unprecedented streaming audio quality. Lossless audio will be paired with high-definition, H.264 1080p 15 Mbps streaming video for a stunning image at the Los Angeles Deluxe Hollywood live viewing location. 

The concert will also be streamed free to the public on the Artist Connection platform, which is the only streaming platform that delivers premium streams that marry immersive audio and high-res video. Artist Connection has native support for both the KORG Live Extreme Encoder and a built-in AURO-3D decoder. Public access will be limited to the first 100 viewers who register. To watch the event live, users can visit https://live-extreme.net/hall-of-halls-us. 

“KORG, Artist Connection, and AURO-3D work seamlessly to enable bit-for-bit streaming of both audio and video,” says Koji Oishi, Director of KORG Inc. “This level of quality in a live streaming application simply isn’t possible without our encoding capabilities, Artist Connection’s platform delivering the content to the end user in premium stream quality, and AURO’s unmatched immersive audio capabilities. All three show that it’s possible to deliver pristine sonic experiences with HD video using bandwidths that are available today.” 

“Technological limitations have thwarted the ability to stream immersive audio and high-res video in one stream,” says AURO-3D CEO Rudy Van Duppen. “Now, thanks to our partnerships with like-minded technological innovators Artist Connection and KORG Live Extreme, we can stream, in real-time, true H.264 1080p video married to uncompromised, lossless 24bit/96kHz AURO-3D immersive audio over the same public internet that the other music distribution services use to deliver lesser quality streams. We can’t wait to see the reaction from press and partners when they hear and see this steam live.”

To RSVP for the LA Event, email sales@auro-3d.com. 

To watch the event live, visit https://live-extreme.net/hall-of-halls-us 

Media Contact: 

Krissy Rushing Tomlin, RISE Media Strategy
714.261.3030, krissy@risemediastrategy.com

www.risemediastrategy.com

About KORG

Since it was founded in 1963, KORG’s goal has been to create new experiences in music and performance. That was what drove the creation of Japan’s first disc-based rhythm machine, the Doncamatic, and then led to the development of Japan’s first synthesizer and the world’s first needle-type tuner, followed by numerous unique instruments that have brought the enjoyment of musical performance to many people all around the world. Korg continues to create innovative and uncompromising instruments that maintain the high quality that inspires professional artists and creators, and yet are approachable enough for anyone to play. The musical instruments Korg delivers are reflections of the ideas and values of the many artists and users who continue to love KORG products now and into the future. www.korg.com

About Artist Connection

Artist Connection is owned by California-based Streamsoft Inc. The company’s goal is to enable content creators, production teams, and fans to gain access to the rising wave of high-quality channel–based and immersive audio content. Streamsoft’s Artist Connection cloud software platform offers highly secure, dedicated white-box streaming services for content creators, venues, studios, and their production teams. Streamsoft Inc. is based in Sonoma County, CA,  and is also a developer of advanced DSP for audio processing and specialized media libraries for immersive formats including 360 Reality Audio, AURO-3D, and more. www.artistconnection.net

About NEWAURO B.V.

Home to the award-winning immersive audio format AURO-3D, NEWAURO B.V. provides a full ecosystem of solutions for industry professionals and consumers, ranging from content creation tools to playback integration in Home Entertainment, Automotive, Mobile, and Cinema. In 2011, AURO-3D revolutionized the audio industry with the introduction of a true immersive sound experience and groundbreaking technology suite that enables content creators and product developers to hear more and feel more for an exciting, emotional, and moving audio experience. In mid-2022, the Saffelberg Investment group acquired all AURO-3D assets, teams, and rights and founded the new company NEWAURO B.V. to further support the growth of the format and technology suite across markets. www.auro-3d.com

NEWAURO and Eastech show exciting new technology that gives smart speakers the ability to recreate any signal in up to 7.1.4 channels of impressive virtual spatial audio.

Gooik, (BE) (January 3, 2024) – NEWAURO and Eastech announced today that they are collaborating to demonstrate AURO-Scene virtual immersive audio technology at CES 2024,  January 9–12, bringing smart speakers firmly into the immersive audio ecosystem.

In a first-of-a-kind demonstration, NEWAURO and Eastech will deliver an unparalleled spatial audio experience, reshaping how smart speaker listeners perceive sound in their environments. This exciting new virtual immersive audio technology from NEWAURO—demonstrated on Eastech smart speakers—creates an impressive immersive audio sound field with extended bass response from any signal on a single device, including soundbar speaker configurations from 2.0 to 5.1.2 and 3.1.1 smart speaker devices. Even standard stereo music can be transformed into a spatial audio experience. With this technology, smart speakers join soundbars, dedicated immersive audio home theater systems, and other devices as part of the immersive audio ecosystem.

“In bringing together Eastech and NEWAURO solutions, we are spearheading a technological revolution for streaming audio. This collaboration transcends mere audio component integration; it’s a visionary script for the future. Our mutual commitment to pushing boundaries is poised to yield groundbreaking 3D audio solutions,” says Rudy Van Duppen, CEO of NEWAURO. “By seamlessly blending Eastech’s cutting-edge smart speakers with our latest innovation, the AURO-Scene virtual speaker algorithm, we can guarantee an immersive experience every time you listen.”

Tim Liou, Eastech Group’s Chairman adds: “As the company that designed and released the world’s first soundbar, we are excited to join forces with NEWAURO to create another breakthrough in the smart speakers category, bringing a completely new audio experience that builds on the strength of both companies.”

Not only can Eastech smart speakers create immersive sound from any signal via AURO-Scene, but, thanks to the integration of the AURO-3D engine, they can also decode AURO-CX, NEWAURO’s new next-generation, scalable audio codec designed for streaming. AURO-CX delivers scalable quality, channel count, sample rate, and objects, all in one powerful bitstream.

CES 2024 attendees can experience AURO-Scene at both the AURO demo suite at The Venetian Hotel and Eastech’s Westgate hospitality suite during the show. Book a demo by emailing: sales@auro-3d.com.

Media Contact:

Krissy Rushing Tomlin, RISE Media Strategy
714.261.3030, krissy@risemediastrategy.com

www.risemediastrategy.com

About NEWAURO B.V.

Home to the award-winning immersive audio format AURO-3D, NEWAURO B.V. provides a full ecosystem of solutions for industry professionals and consumers, from content creation tools to playback integration in Home Entertainment, Automotive, Mobile, and Cinema. In 2011, AURO-3D revolutionized the audio industry by introducing a true immersive sound experience and groundbreaking technology suite that enables content creators and product developers to hear more and feel more for an exciting, emotional, and moving audio experience. In mid-2022, the Saffelberg Investment group acquired all AURO-3D assets, teams, and rights and founded the new company NEWAURO B.V. to further support the growth of the format and technology suite across markets. www.auro-3d.com

About Eastech

Eastech is a global leader in the engineering, design, and manufacturing of acoustic modules, transducers, audio systems, and wearables. The company’s expertise spans everything from original design manufacturing (ODM) to joint design manufacturing (JDM) to electronics manufacturing services (EMS). Its acoustic research facilities in Huiyang, China, and Videbaek, Denmark, integrate directly with its software, electronics, and material and finishing R&D facilities in Huiyang, Shenzhen, and Singapore. Eastech owns over 120 active patents and works with top-tier brands in the consumer electronics, pro audio, and IT industries. Eastech is publicly listed on the Taiwan Stock Exchange under 5225.TW.

©2024 NEWAURO BV. All other company and product names are trademarks of their respective owners.

Premium brands like Onkyo, Pioneer, Pioneer Elite, and Integra will now offer the unique AURO-3D lifelike experience via a simple firmware update. 

 Gooik, BE, (Dec 20, 2023) NEWAURO officially launched its collaboration with Premium Audio today, enabling AURO-3D support on selected hardware devices by subsidiary brands under the Premium Audio umbrella. As part of this firmware update, consumers are now able to explore the full range of immersive audio formats offered in today’s market. 

 Effective immediately, various hardware devices will support the AURO-3D firmware update, including the Onkyo TX-RZ70, Pioneer VSA-LX805, Pioneer Elite VSX-LX805, and Integra DRX-8.4, offering Premium Audio customers the best immersive audio experience through native content playback using the AURO-Codec®.  

 Additionally, consumers can use the highly acclaimed Auromatic® upmixer for any legacy non-immersive content, making this update a valuable addition to overall immersive sound consumption. With Premium Audio’s support, AURO-3D once again confirms its expanding position in the high-end consumer space with more than 60% of receiver brands currently supporting the format. This makes AURO-3D today’s fastest-growing immersive sound format.  

 “NEWAURO is excited to announce that AURO-3D has been enabled on the latest receivers from Onkyo, Pioneer, Pioneer Elite, and Integra. This is an important milestone, showing further market penetration of AURO-3D and demonstrating Premium Audio’s support for AURO-3D,” says Rudy Van Duppen, CEO of NEWAURO. “AURO-3D brings to customers the truest to real-life immersive experiences for the home.”   

 All the applicable Premium Audio receiver models have an 11.2 or 11.4 architecture, supporting native AURO-3D formats ranging from AURO 9.1 to AURO 11.1 and ensuring a lifelike immersive audio experience. There are more than 65 movies and 235 music albums in AURO that are available for the consumer market today, with new content updates weekly.  

To learn more about AURO-3D, visit www.auro-3d.com or contact info@auro-3d.com. 

To find AURO-3D supported hardware devices, visit www.auro-3d.com/hardware/ 

 Media Contact:  

Krissy Rushing Tomlin, RISE Media Strategy
714.261.3030, krissy@risemediastrategy.com 

www.risemediastrategy.com 

 About NEWAURO B.V. 

Home to the award-winning immersive audio format AURO-3D, NEWAURO B.V. provides a full ecosystem of solutions for industry professionals and consumers, ranging from content creation tools to playback integration in Home Entertainment, Automotive, Mobile, and Cinema. In 2011, AURO-3D revolutionized the audio industry with the introduction of a true immersive sound experience and groundbreaking technology suite that enables content creators and product developers to hear more and feel more for an exciting, emotional, and moving audio experience. In mid-2022, the Saffelberg Investment group acquired all AURO-3D assets, teams, and rights and founded the new company NEWAURO B.V. to further support the growth of the format and technology suite across markets. 

About Premium Audio Company 

Established in 2020, Premium Audio Company is the most innovative, complete, and premium audio solutions provider in consumer technology. Premium Audio Company connects people to their passion for entertainment. Premium Audio Company is comprised of three subsidiaries and includes some of the most legendary and revered brands, such as Klipsch, Jamo, Magnat, Heco, Onkyo, Pioneer, Pioneer Elite, and Integra. Premium Audio Company, LLC is a wholly owned subsidiary of VOXX International Corporation (NASDAQ: VOXX). 

 ©2023 NEWAURO B.V. All other company and product names are trademarks of their respective owners.