Yamaha Launches New Flagship Soundbars with AURO-3D Technology
World’s First Soundbars with Native AURO-3D Support Deliver Heightened Realism, Customizable Upmixing, and a Cinematic 3D Soundstage at Home
Antwerp, BE (August 7th, 2025)—GOER DYNAMICS B.V. announces the global launch of AURO-3D technology in Yamaha’s latest flagship soundbars, marking a breakthrough in immersive audio for home entertainment. Two distinct models are now available—the SR-X90A for Japan and the TRUE X SURROUND 90A for other international markets*. With the integration of the AURO-3D, Yamaha becomes the world’s first soundbar brand to bring this next-generation audio experience into a single, elegant form factor. *Product availability depends on the region.
“Yamaha is proud to be the world’s first soundbar brand to support AURO-3D,” said Ray Okada, Group Manager of the Home Audio Group at Yamaha Corporation. “We are committed to delivering the best possible experience to music and movie enthusiasts. As demand for immersive, three-dimensional audio continues to grow, it’s a natural step for us to incorporate AURO-3D into our new flagship soundbar, building on years of expertise integrating this technology into our AVENTAGE AV receivers.”
The SR-X90A (Soundbar + Subwoofer) is available exclusively in Japan, while the TRUE X SURROUND 90A (Soundbar + Subwoofer + Wireless Speakers) is designed for international markets. Both models include AURO-3D’s advanced Auro-Scene virtualization engine, delivering a transparent, room-filling soundstage with natural depth, verticality, and immersive realism.
Customers can select their preferred listening profile, allowing them to tailor their sound whether for movies, music, or other dialogue-rich TV content. Users have the flexibility to choose their 3D sound experience, creating a more personalized and immersive audio environment.
“This flagship soundbar line from Yamaha showcases AURO’s ability to bring its latest and most advanced immersive audio technology to the premium soundbar category—raising the standard well beyond typical ‘3D sound’ claims,” said Rudy Van Duppen, CEO of GOER DYNAMICS. “This launch marks the beginning of AURO-3D’s expansion into more high-performance soundbars and smart speakers, making truly immersive audio more accessible to a broader audience.”
No matter the content, the AURO-3D integration in both models delivers a sense of dimensionality and lifelike realism without requiring additional ceiling or height speakers.
“Creating a soundbar capable of delivering a truly lifelike 3D soundstage is no small feat. Through our close collaboration with AURO-3D, we’ve developed flagship models that redefine what a high-performance soundbar can deliver in immersive home entertainment,” Okada added.
To learn more about the Yamaha TRUE X SURROUND 90A and SR-X90A, visit
https://usa.yamaha.com/products/audio_visual/sound_bar/truexsurround90a/index.html
For Japan:
https://jp.yamaha.com/products/audio_visual/sound_bar/sr-x90a/index.html
For other markets, the product availability depends on the region.
To learn more about AURO-3D or AURO-CX, visit Goer Dynamics at https://www.auro-3d.com/.
About Goer Dynamics B.V.
Goer Dynamics B.V., based in Antwerp, Belgium, is a newly established entity under Goerdyna Holding A/S of Denmark. Goerdyna Group is a market leader in premium home loudspeakers, professional studio monitors, and immersive automotive audio systems. Focused on driving innovation in immersive audio for home, automotive, and mobile applications, Goer Dynamics B.V. leverages a legacy of excellence and the groundbreaking AURO-3D technology to deliver exceptional solutions across industries.
About Yamaha Corporation
Founded in 1887, Yamaha Corporation is a global leader in musical instruments and audio technology. With a legacy built on sound innovation, Yamaha brings cultural inspiration to people around the world through its products, services, and dedication to quality.
©2025 GOER DYNAMICS B.V. All other company and product names are trademarks of their respective owners.
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Jayson Tomlin
RISE Media Strategy
612.963.2424
jayson@risemediastrategy.com
www.risemediastrategy.com
